Stake recently entered the historic opening of Brazil’s regulated sports betting market. But the cryptocurrency-centric operator didn’t go it alone. Just before its Brazilian launch, Stake signed a deal with the Kambi Group, which provided its Turnkey Sportsbook solution. Kambi and Stake’s new partnership deal extends beyond Brazil to other regulated markets around the world.
Brais Pena Sanchez, Chief Strategy Officer of Stake’s parent company Easygo said:
“Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion.”
Although technically legal since 2018, Brazil didn’t finalize sports betting regulations until December 2023. Regulated sports betting officially went live in Brazil on January 1, 2025. Stake was one of the 67 operators to receive full license approval just prior to Brazil’s launch, along with other well-known providers such as Entain’s brands Betboo and SportingBet, MGM Resorts’ LeoVegas, Flutter Entertainment’s Betfair, and bet365. Stake’s new partnership with Kambi, however, was announced a week after the Brazilian launch.
Stake and Kambi partnership in Brazil just the start
“Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake,” said Kambi’s CEO Wener Becher. “Kambi’s advanced and compliant technology enables operators to a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”
Stake, founded in 2017, has quickly gained traction. It was recently ranked in the top 20 of the EGR Power Rankings. And Stake’s latest partnership will clearly bolster Easygo’s worldwide presence – especially now that it has a foothold in one of the largest online betting markets in the world. But that isn’t Easygo’s only the only growth strategy. Just last year, Easygo increased its minority ownership position in PointsBet from 4.2% to 5%.
