Super Bowl Generates $162M handle in New York, $141M in New Jersey

New Jersey's handle was up 30% from 2023’s $109.3 million, but fell a couple million dollars short of the 2022 record of $143.7 million in wagers.

Brad Senkiw - News Editorat Covers.com
Brad Senkiw • News Editor
Feb 15, 2024 • 16:33 ET • 4 min read
Patrick Mahomes NFL Kansas City Chiefs
Photo By - USA TODAY Sports

New York finished ahead of New Jersey, but behind Nevada in Super Bowl betting, recording a handle of $162.2 million, according to the New York Gaming Commission.

The Empire State’s nine online sportsbooks combined to generate revenue of $12.46 million. DraftKings posted the best profits with $8.8 million while FanDuel reached $3.7 million.

It was not a profitable Super Bowl for BetMGM, which lost $4.8 million after Sunday’s Big Game. Caesars lost more than $970,000.

The Garden State released impressive Super Bowl betting numbers. Preliminary figures from the New Jersey Division of Gaming Enforcement reported a handle of $141.6 million on this year’s Big Game, up 30% from 2023’s $109.3 million. 

The Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime led to payouts of $133.1 million, leaving the 12 retail sportsbooks and 18 online-tethered operators a combined $8.5 million of revenue. 

With the underdog Chiefs getting much of the action and winning outright, profits dipped 33.6% from 2023. 

The hold nearly dropped in half compared to last year, falling from 11.7% to 6% after Sunday’s Super Bowl.

A couple million short

New Jersey fell a couple million dollars short of the 2022 record of $143.7 million in wagers. A handle increase over last year when the nearby Philadelphia Eagles were in the Super Bowl is notable, and projections had this being the most wagered-on Big Game in history.

Nevada set a state record with a Super Bowl handle of $186.5 million. 

The Garden State's year-over-year revenue decrease was much more predictable as the game going into overtime, the Chiefs winning, and many key player props going over wreaked havoc on sportsbooks across the U.S.

New Jersey sports betting operators can't feel too bad. Legal sports betting generated more than $1 billion in revenue in 2023. 

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