Tottenham Hotspur and BetMGM have come to terms on a partnership that will make BetMGM the official betting partner of the club’s men’s and women’s teams.
The deal, announced by the club on Monday, will also make BetMGM the team’s official front of training wear partner for the men’s team. AIA Group Limited will remain on the team's regular kits. The training wear will also be sold without the partner logo for the duration of the 2024-25 season, according to the release.
“We are delighted to announce this partnership with BetMGM,” Tottenham Hotspur Chief Revenue Officer Ryan Norys said via release. “The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.”
The deal marks the third such signed by BetMGM over the past several days, following an extension of their partnership with Newcastle United, as well as a brand new partnership with the Wolverhampton Wanderers announced on June 26.
“We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions,” Sam Behar, UK director of BetMGM, shared. “This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
Hotspur finished last season fifth in the table with 66 points.
BetMGM continues busy stretch
In addition to partnerships across the world of English Football, BetMGM has had a remarkably busy year with the continued growth of the sports betting and iGaming spheres as it approaches its one-year anniversary of activity in the UK.
Recently, BetMGM announced an exclusive partnership with popular YouTuber and social media influencer, Brian Christopher Slots. The company has also recently become the official odds provider for both the Associated Press and X, and even sponsoring the 8,000th episode of Wheel of Fortune. The betting giant has also made inroads into the world of hospitality, partnering with Marriott Bonvoy in a cross-promotional effort to incentivize customers to use BetMGM reward points in exchange for free nights across branded hotels, among other perks.
BetMGM has also seen innovation in an effort to drive engagement in the world of sports betting, including price boosts, enhanced bonuses, and a free-to-play Golden Goals offering, which has €2 million in prizes for players who predict six correct EPL scores. There’s also a current jackpot totaling €15.4 million available to BetMGM UK customers, along with other exclusive content and gaming experiences on the international sports betting and iGaming operator.
