Democratic party nominee Kamala Harris stepped up her efforts to win over younger male voters in the leadup to our Election Day live updates and conclusion of the presidential election odds on Nov. 5.
The younger male demographic has shown strong support for the Donald Trump odds, who captured its attention through social media platforms such as TikTok, events on college campuses, and interviews with popular male influencers like wrestler Logan Paul and sports and comedy podcaster Joe Rogan.
As reported by The Hill, TikTok influencer Henry Sisson highlighted the shift in Harris' campaign strategy, stating, “The Democratic Party cannot just assume that young men would vote for them... I have definitely seen an increase in outreach from the Harris campaign to young men.”
During a Twitch livestream last week, Minnesota Governor Tim Walz, Harris’ running mate, played the video game Madden NFL 25 alongside Representative Alexandria Ocasio-Cortez in a move to “meet young men where they are”. The stream was the second most-watched on the platform since August, when the Harris for President account launched.
“[Trump] has put more machismo out there, and there are young men out and loud for Trump, but then there are young men out and loud for Kamala,” commented Simon Isaacs, who helps plan events for the Hotties for Harris coalition. “But I also think there are definitively fewer MAGA hats on young men compared to 2016 and 2020 ... there is certainly a very loud minority of men, but I think we are also reaching young men and beginning to invest in a space that Democrats have historically ignored.”
The Harris campaign has recently garnered support from several influential men, including NBA stars LeBron James, Steph Curry, and Magic Johnson. Curry and Johnson also serve as co-chairs for the recently launched Athletes for Harris campaign, which has endorsements from 15 Pro Football Hall of Famers.
According to Harvard’s latest youth poll, the largest of its kind in the U.S., Harris has a 20-point lead among younger male voters who say they will vote. She also holds a 30-point lead on Trump among young women.
“The young men who are voting for Harris say that they’re definitely voting at a higher rate,” said Anil Cacodcar, chair of the Harvard Youth Poll. “Voter intention among those young men who are voting for Harris, or say they’re voting for Harris, is higher than that for young men voting for Trump.”
