I did a search two weeks ago, put in a forum name and NFL.
The NFL is running a google ads campaign (where a business pays for key words to bring them to the top of the page when people search for them.)
Under the link to their site were links to four articles.
Not one was about the slate of games for that week.
Not one was about playoff possibilities.
Not one was about updated injuries.
Not one was about HC's on the hot seat as the season winds down.
In fact, not a single one had anything to do with the game/sport.
I don't need to tell you what subject matter all four of the articles linked to, what they were promoting, or who they were proselytizing for.
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