Thousands will protest in DC on Monday in what is called a "grassroots protest", but what the media won't tell you is the whole event is being orchestrated by a for profit professional protest company called Movement Catalyst LLC. Somebody paid for this.
MC LLC obtained all permits. Professional protest organizers coordinated everything from security to dumpster pickups, "port-a-potties" and a meticulously detailed "run of show."
The permit document also includes a polished map for staff and volunteers, marked "FOR INTERNAL USE - STAFF & VOLUNTEERS," detailing traffic flow and staging areas at Franklin Park, McPherson Square and Farragut Square. The "Production Schedule for People’s March" reveals the granular level of planning: "Portable restrooms," "Golf carts," "Tents," "Stage," Tables," "Chairs," "Leaflets, pamphlets," "Signs, banners," "Bullhorns" and Movement Catalyst for "Paid Team Clean Up."
"Miscellaneous" items include walkie-talkies, "500 cardboard trash receptacles," "5000 masks," hand sanitizer, earbuds, "snacks for volunteers and staff," "coffee and catering for staff," sweatshirts, scarves, t-shirts, "office supplies" and "badges for staff."
Behind the music, speeches and banners lies a highly coordinated operation, far removed from the grassroots imagery projected by the media. This matters because democracy thrives on truth, and understanding who pulls the strings is essential for an informed citizenry. Professional organizing is most certainly legal, but in this day of misinformation, it’s critical to examine who is driving movements cast as "grassroots," so the public isn’t misled.