Bally Bet became the seventh active operator in the Bay State on Tuesday.
The online sportsbook of Bally’s Corporation went live a day after receiving a certificate of operation from the Massachusetts Gaming Commission (MGC).
“We’re super excited to go live in Massachusetts, a state with such a rich sports history, a state where sports is such a fabric of the community,” Brett Calapp, Bally’s North American Interactive COO, said Monday during the MGC’s approval meeting. “We can’t wait to participate in the entertainment, the fun, and excitement of sports in your state.”
Bally Bet adds Massachusetts to its growing list of markets, which includes Colorado, New York, Arizona, Indiana, Ohio, Iowa, and Virginia.
Late arrival
Bally Bet first received its Massachusetts sports betting license in Jan. 2023 but held off while completing projects in another market. The online sportsbook was expected to launch late last week but was delayed due to a compliance issue.
The MGC unanimously approved the company's operational status on Monday, with the commission thanking Bally's representatives for being the lone operator to attend a May roundtable on limiting bettors that could be kicked up again.
“Congratulations to Bally’s and thank you for being another legal entity in the market here in Massachusetts,” MGC interim executive director Jordan Maynard said.
Competitive market
Bally Bet joins a star-studded field of operators in Massachusetts that includes FanDuel, DraftKings, Fanatics, Caesars, BetMGM, and ESPN BET.
The move arguably comes at a good time, as WynnBet and Betr recently ceased Bay State operations, so there’s at least less competition now compared to the start of the year.
The Rhode Island-based gaming and entertainment company, which also operates 17 land-based U.S. casinos, reported first-quarter revenue of $598.7 million, up 9% year-over-year. Bally's estimates yearly revenue to reach close to $2.6 billion.
