BetMGM is about to have a large presence on a popular social media platform. The sports betting operator is partnering with X, formerly Twitter.
BetMGM will provide an odds feature on X and direct links to the online sportsbook to the Elon Musk-owned platform.
"Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row," X CEO Linda Yaccarino said in a release. "We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams."
The feature is now live, allowing X users to explore BetMGM odds on the Super Bowl. Other pro sports league and college sports are expected to be added in the weeks to come.
BetMGM has more than 310 million followers on X already, and the network is a haven for bettors to share picks, show bets, and discuss sporting events, including popular ones like the Super Bowl.
Formerly known as
X boasted it had roughly 556 million active monthly users in 2023 with 6.1 billion visits per month.
The social network X was founded as Twitter in 2006 and acquired by Musk in October 2022 for $44 billion. He announced the name change in July 2023.
Third in the market
BetMGM, live in more than 20 U.S. jurisdictions, is the third-largest sportsbook operator behind FanDuel and DraftKings with a market share of 18%.
MGM Resorts and Entain own a 50/50 share each in BetMGM, which reported 2023 third-quarter net gaming revenue of $458 million.
BetMGM projects 2023 revenue to reach $1.9 billion.
