Two legal sports betting technology companies are teaming up to give bettors improved data and accuracy on a bevy of betting markets.
Technology provider Huddle announced a partnership with stat-driven Sportradar on Tuesday to enhance Huddle’s odds feed.
Huddle believes this agreement will optimize pricing strategies for core, derivative, prop, and micro-betting markets. The partnership allows Huddle to provide its sports betting clients with official stadium data for NHL, MLB, and NBA through Sportradar.
Pursuit of solutions
Huddle’s goal is to provide “top-notch odds feeds solutions across the sports betting industry.”
Huddle is delighted to announce we have signed a global agreement that allows us to use Official Data from @Sportradar ????
— Huddle (@huddle_tech) October 3, 2023
We are poised to take our Odds Feed product to new heights, offering enhanced value and accuracy to both our current and future collaborators.
Read the… pic.twitter.com/aOFm6db3wf
This deal with Sportradar will provide bettors with up-to-date and accurate odds that enhance Huddle’s live betting options.
“Huddle's partnership with Sportradar opens the door to genuine product innovation, enabling us to harness the full potential of Sportradar's Official Data,” Dylan Mitchard, Huddle's Vice President of Business Development, said in a statement. “Through this partnership, Huddle's partners can provide their customers with the ultimate user experience, capitalizing on Huddle's unmatched up-time and a wide range of market types, from a comprehensive selection of player props to micro markets.”
Huddle continues to grow
Huddle has been busy recently creating partnerships, enhancing its brand, and improving its product.
The technology company inked a deal with Betr Holdings, Inc. to integrate its products into Betr’s micro betting and fantasy platforms in 2024.
Huddle, which received a “strategic investment” from Las Vegas Sands in June 2022, already has a data-driven deal with ShotQuality for NBA markets. It also works with online sports betting operator BV Group.
Huddle is licensed to operate in 10 U.S. States: Colorado, New Jersey, Virginia, Tennessee, Kentucky, Ohio, Arizona, Massachusetts, Iowa, and Pennsylvania.
