One of UFC’s biggest stars will be a lot more visible on the largest daily fantasy sports operator’s platforms.
On Tuesday, PrizePicks announced a new deal with “Suga” Sean O’Malley to make the Bantamweight Champion a brand ambassador.
O’Malley will help create engagement with fans through social media content and PrizePicks integration into his YouTube videos. The partnership also includes event appearances and VIP experiences.
“Sean O’Malley is one of the most electric athletes, not just in MMA, but across all sports. Our partnerships are more than just a sponsorship, it’s an opportunity to collaborate with unique personalities to create entertaining experiences for the PrizePicks community.”
Adam Wexler, PrizePicks Co-founder and CEO
Big name
Sporting a career MMA record of 18-1-1, O'Malley is currently No. 6 in the Top 10 UFC pound-for-pound rankings.
The 29-year-old has also been previously active with the DFS operator. He competed last October in the inaugural PrizePicks World Championship with other athletes and celebrities in a battle royale tournament.
During his bout on March 9, PrizePicks led a Discord channel campaign that engaged with followers and provided free giveaways with a “Pink Out,” in honor of the UFC star’s colorful hair.
“Before ever talking business with PrizePicks, I was a fan of their games,” O’Malley said. “PrizePicks is ahead of the curve in the sports-entertainment world and I’m stoked to continue working with them.”
Adding to the portfolio
PrizePicks is a fast-growing, Atlanta-based company that operates in 34 U.S. jurisdictions and Canada.
The DFS site continues to add to its partnership portfolio, which already includes the NHL’s Dallas Stars, the BIG3 basketball league, and the Stephen A. Smith Show.
PrizePicks has recently run into regulation issues in New York and Florida, and the DFS operator has ceased offering pick-em-style contests in a few states. PrizePicks created a peer-to-peer game earlier this year that first launched in Tennessee, Alabama, West Virginia, and Wyoming.
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