North America’s largest daily fantasy sports (DFS) platform operator, PrizePicks, has announced a new marketing partnership deal with State Farm Arena in Atlanta, Georgia.
PrizePicks was founded in Atlanta, and now, through its marketing deal with State Farm Arena, the DFS operator will receive highly visible signage within the venue, which is the site that hosts Atlanta Hawks NBA games. Hosting roughly 175 events per year, with nearly two million guests attending events at State Farm Arena, PrizePicks ads will be front and center.
There will also be a continuous, rotating PrizePicks advertising in the Sports and Entertainment District in downtown Atlanta. It will be within walking distance of State Farm Arena, Mercedes-Benz Stadium, and the Georgia World Congress Center.
“We are excited to team up with State Farm Arena, an integral destination elevating the entertainment scene,” Adam Wexler, CEO of PrizePicks, commented. “State Farm Arena shares our ethos in innovating the entertainment experience and this partnership facilitates a way for us to engage more people in the community.”
PrizePicks set to open new headquarters in Atlanta
Despite being founded in Atlanta, PrizePicks just announced plans in April to open a brand new facility for their headquarters in the Gate City.
This return to Atlanta also includes the addition of more than 1,000 jobs in the next seven years. There still isn't legal sports betting in Georgia, however, since PrizePicks is a DFS platform, it’s classified as a game of skill, keeping it operational within the Peach State.
Currently, PrizePicks is licensed and available to use legally in 32 states, as well as Canada. PrizePicks is the fastest growing sports company in North America, according to the 2023 Inc. 5000 rankings, and has been recognized as the Fantasy Sports Business of the Year by the Fantasy Sports & Gaming Association. The prominent DFS operator also was recognized as a Top Workplace by the Atlanta Journal Constitution.
