Tennessee Sports Betting on the Rise Again in August

The Tennessee Sports Wagering Advisory Council recently reported that legal sports betting in the state amounted to approximately $205.9 million in wagering during August, up 12.6% compared to July.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Sep 15, 2022 • 10:03 ET • 1 min read
Bud Dupree Tennessee Titans NFL
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Online sportsbooks in Tennessee saw business pick up again in August, as the summer slowdown for operators draws to a close.

The Tennessee Sports Wagering Advisory Council recently reported that legal sports betting in the state — which is conducted only over the internet — amounted to approximately $205.9 million in wagering during August, up 12.6% compared to July.

Handle for this August was also up more than 40% from August 2021, when bookmakers took $144.5 million in bets.

Gross revenue generated by the state’s online sportsbooks was $27.2 million for August, good for a hold of 13.2%. Both figures topped July’s take, when gross revenue and win rate for the books were $18.2 million and 9.9%, respectively. 

Buffet of books growing

After paying out around $178.7 million to winning bettors and accounting for another $2.8 million in adjustments, such as promo-related deductions by operators, revenue for the books was about $24.4 million.

As a result, tax owed by operators was nearly $4.9 million, based on the state's 20% levy on sports-betting revenue.

The year-over-year rise in wagering in Tennessee is due in part to the growing number of options residents have to get down a legal wager. There are now 13 licensed operators in the state, including Hard Rock Sportsbook, which launched this month in Tennessee.

Sportsbooks in the state are also due for another boost this month with the resumption of the National Football League's regular season, an extremely busy time of year for operators.

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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