Joe, first of all, you are the MAN for starting all this.
Second, this does not have to take a lot of time from you or from whoever will wind up coordinating this.
The key is delegation.
Once you get the ball rolling with a basic plan, your first task should be to find resourceful volunteers that you can count on.
You'll need:
- Someone that updates the webpage, or submits proposals for updates, so all you have to do is cut and paste if you want to keep controll of the page.
- Someone that will moderate the forum where it all comes together, where ideas are shaped for actions we can take, and where useful people with connections can explain how they can help.
- Several people that post on different forums, to raise awareness to a massive level.
Start with finding people that can volunteer time to help, then let them get a huge base together spanning all gambling related sites.
From there you can hone and finetune a plan.
Set a date by what time you want all the details worked out, and at that time set a date we are going to do all this. Say you want to do the NFL thing in December (towards the end of the season is better, you'll get more people to join you if it only affects them for 1-2 more weeks), you'll need a massive effort to allert the media and Washington (imagine 2 million e-mails each to every media outlet) by the end of November.
Say it takes two months to coordinate all this, that means you have 8 months to shape plans and gather a huge base.
Again, it should not take much time from you if you have different people with different resources use them.
I don't have much time, but I'm pretty good at getting things started and developing outlines.
Other people will have more time to offer, so they can do things like raise awareness by spreading the word.
You and the rest from Covers will need to inform other gaming related sites and ask for their input, so as to make this go smooth.
This could be the start of something fantastic, if it's done right I don't see why this can't result in regulated US gambling.