Bally Bet Set for July Launch in Massachusetts

Sportsbook can launch July 1 if it receives its compliance license.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Jun 27, 2024 • 13:10 ET • 4 min read
Bally's
Photo By - USA TODAY Sports

The Massachusetts Gaming Commission (MGC) has confirmed that Bally Bet will launch its sportsbook in the state in July, tentatively on Monday, July 1. The betting site was originally supposed to launch on June 27, but it has been delayed a few extra days.

The interim chair of the Massachusetts Gaming Commission, Jordan Maynard, said in an agenda-setting meeting on Wednesday that Bally Bet still has “one outstanding issue” it must resolve. The MGC has rescheduled its compliance meeting to July 1, when the sportsbook can launch if it receives its compliance license.

Bally’s initially received its Massachusetts sports betting license last January, but didn’t launch its platform in 2023. The company renewed its license this January, paying a fee of $1 million. 

When Bally Bet goes live in the Bay State, it will be the seventh online sportsbook operating. Bally Bet is currently available in six states: Arizona, Colorado, Iowa, Indiana, New York, Ohio, and Virginia. The operator is also launching its platform in Rhode Island.

Alongside discussing Bally Bet’s future launch, the MGC proposed Aug. 1 to discuss its meeting format and devise further questions to ask about sports betting limits. While all MA operators missed a first meeting to discuss this, the MGC was told a second meeting would be attended by all the sportsbooks operating in the state. 

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Ziv Chen is an industry news contributor at Covers.com

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