The Volunteer State just got a new online sportsbook.
Bally's announced the official launch of its Bally Bet Sportsbook app in Tennessee on Thursday. Players in Tennessee aged 21 and older can now download the sportsbook app for free on the App Store and Google Play Store.
“The Bally Bet sportsbook app encompasses all the features that customers adore and much more, solidifying its position as the premier choice for sports wagering in Tennessee,” wrote Bally’s in the release.
With this launch, Bally Bet is now available in ten states. This summer, Bally Bet also launched in Maryland and Massachusetts, the eighth and ninth states of operation, joining Arizona, Colorado, Indiana, Iowa, New York, Ohio, and Virginia. In July, company officials revealed that the sportsbook was targeting New Jersey, Pennsylvania, West Virginia, and Michigan as its next market launches.
Wide array of betting options
According to the press release, “Tennessee sports fans will have an unparalleled wagering experience” with the Bally Bet app. In addition to same game parlays and live betting, betting options include cover totals, money lines, spreads, and more.
Tennessee sports bettors can access Bally’s newly introduced “Parlay Zone” feature, available from the app’s homepage. This feature allows users to customize daily parlays.
Also accessible from the homepage, the “Picks” tab features videos offering sports betting insights from industry-leading influencers, as well as a large selection of pre-built and customizable parlays. This feature is powered by Wager Games, a B2B sports betting software provider that delivers social experiences around betting.
Expanding presence
Bally’s Corporation has been the Official Sports Betting Partner of Tennessee’s NHL team, the Nashville Predators, since 2021. The partnership runs through 2025 and is Bally's first partnership with a professional sports team in Tennessee and its first with an NHL franchise.
The partnership involves Bally's engaging with the team’s fan base, running promotions like “Goals for Gear,” offering fans the chance to win a Predators jersey via Instagram, and more.
With the launch of Bally Bet Sportsbook, fans can expect even more in-arena and social activations throughout the 2024-25 NHL season, which kicked off on Oct. 8.
About Bally Bet
Founded in 2004, Bally's Corporation is a global casino-entertainment company. In the U.S., the company owns and manages 15 casinos across ten states, a horse racetrack in Colorado, and a golf course in New York.
Bally's Interactive International, formerly Gamesys Group, is the company’s digital and sports betting division and the name behind the sports betting platform Bally Bet and online casino platform Bally Casino. Bally Online Casino is licensed and regulated in New Jersey, Pennsylvania, and Rhode Island.
