Integrity Compliance 360 (IC360) has established a new collaboration with Caesars Sportsbook, Caesars Entertainment's sports wagering website, to integrate its groundbreaking prohibited bettor monitoring product, ProhiBet.
The deal will propel heightened compliance and ensure industry-leading standards of integrity in the regulated sports wagering arena.
With this integration, Caesars Sportsbook will utilize the real-time alert functionality of IC360’s ProhiBet to identify and block unauthorized individuals from placing bets. This results in heightened scrutiny towards strict compliance with the regulatory standards.
The sports gambling sector operates within a dynamic regulatory context in which various stakeholders - like players, coaches, league managers, and other support staff - are not allowed to gamble on some sports or games.
To address such regulatory problems, IC360's ProhiBet provides secure and decentralized monitoring, providing an alternative method for ensuring competition integrity and regulation compliance.
ProhiBet's technology has already performed nearly 50 million compliance checks across the U.S., demonstrating its effectiveness in identifying and preventing off-book betting attempts. The solution employs encrypted data cross-referencing, enabling sports organizations and sportsbooks to track forbidden bettors on the fly.
With this feature, operators such as Caesars Sportsbook can easily track and block soon-to-be-curbed individuals, defying the odds of integrity crimes.
Bringing more transparency to the betting ecosystem
Caesars Sportsbook is also dedicated to promoting a culture of responsible gambling by using ProhiBet's monitoring system.
The merger strengthens fraud protections and enables adherence to the intricate state-by-state sports betting rules. With heightened regulatory oversight, sportsbooks are incentivized to develop creative solutions to ensure compliance and uphold the integrity of their enterprises.
According to Matt Heap, Managing Director of ProhiBet, the partnership with Caesars Sportsbook represents a significant step toward strengthening transparency and compliance in the industry.
“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry. With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers,” Heap said.
This expansion further solidifies IC360 as a market-leading authority for compliance and integrity solutions throughout the sports betting space. Its technology was even used to flag suspicious sports wagering during a recent Eastern Michigan men's basketball game, where it picked up on high-stake wagers placed by a bettor across multiple sportsbooks.
As legalized sports betting has swept across the U.S., regulatory compliance has been a priority for every gambling and sportsbook company. ProhiBet's decentralization and encryption serve as a second layer of protection, reducing vulnerabilities and compliance monitoring accuracy.
Caesars Sportsbook secures partnership with Kero Sports
Caesars Sportsbook previously announced its partnership with Kero Sports on January 27 of this year, enhancing Caesars live sports betting markets already available on its sportsbook.
Kero Sports will supply its micro-sports betting technology to Caesars Sportsbook to enhance its live FireBets micro-betting product, which launched in 2023.
