Fanatics Launching Online Sports Betting Soon in Ohio and Tennessee

Fanatics already runs a retail sportsbook inside FedExField in Maryland, but it has steadily been winning over regulators and earning approvals to launch its mobile app across the U.S.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Apr 27, 2023 • 19:49 ET • 2 min read
Fanatics Sportsbook
Photo By - USA TODAY Sports

A new operator of online sports betting sites is reportedly poised to launch next week with a new spin on acquiring customers — for instance, would gamblers like their wagering to help them buy a new hat?

The Wall Street Journal reported Thursday morning that sports-merchandise company Fanatics Inc. intends to launch its mobile version of Fanatics Sportsbook on Monday — for Fanatics customers only — in Ohio and Tennessee

A spokesperson said the company is beta-testing Fanatics Sportsbook in the two states with a small group of users. When that concludes, Fanatics customers in the state will receive a code to access the app.

Launches in Maryland and Massachusetts are expected to follow by June, with the company eyeing a market presence in 12 states by football season, when the general public can gain access, according to the WSJ.

The company's spokesperson confirmed they are aiming for availability in the four states by mid-June, with the app already available for download in Ohio and Tennessee. 

The Wall Street Journal also noted that “Fanatics aims to offer a gambling app that is more like Spotify and less like a Vegas sportsbook,” in that it will recommend betting markets based on a user’s favorite team and so forth. Users will reportedly get up to 5% of their bets returned to them as reward dollars they can use to buy merchandise or attend events. 

Fanatics already runs a retail sportsbook inside FedExField in Maryland, but it has steadily been winning over regulators and earning approvals to launch its mobile app across the U.S. For example, the company had its house rules approved this week in Massachusetts.

“Launched in 2021 by Michael Rubin and [former FanDuel CEO]  Matt King, Fanatics Betting and Gaming will bring an unparalleled sports betting experience to fans everywhere,” the company noted in a recent press release. “An experience that rewards customers for their passion and commitment with a product that is easy to use and a loyalty program that delivers thanks to FanCash, the new currency of sport.” 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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