New Hampshire Sports Betting Slows Again in July, Yet Revenue Rises

Numbers recently released by the New Hampshire Lottery Commission show the state's retail and online sportsbooks handled $42.6 million in bets during July, down around 20% compared to June.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Aug 23, 2022 • 12:41 ET • 1 min read
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The Summer Slowdown of 2022 has taken its toll on sports betting in New Hampshire, but the Granite State at least managed a few wins in July.

Numbers recently released by the New Hampshire Lottery Commission show the state's retail and online sportsbooks handled $42.6 million in bets during July, down around 20% from the $53.6 million in wagering reported for June.

Still, last month’s handle for legal sports betting in New Hampshire was approximately 16% higher than in July of 2021, when wagering amounted to $36.7 million. What’s more, New Hampshire’s sole sportsbook operator, DraftKings, managed to generate nearly $4.5 million in gross gaming revenue last month, which works out to a hold of about 10.5%. 

Since the New Hampshire Lottery receives 51% of gross gaming revenue earned by DraftKings, minus some promotional costs, the state’s share of revenue from July’s action was $2.1 million. Both GGR and the state's revenue share were higher in July than they were in June, when revenue was approximately $3.1 million and the tax take almost $1.5 million.

DraftKings in New Hampshire continues to get a bump in handle due to the state’s proximity to Massachusetts, where there is no legal sports betting at this time. However, that will change in the not-too-distant future, as lawmakers in the Bay State passed a sports-betting bill in their last session and regulators are hard at work at launching legal wagering. 

While the launch of sports betting in Massachusetts could take a bite out of the handle in New Hampshire, the latter is still about to receive a boost from the start of the NFL’s regular season in a few short weeks. Some college football games will be played this weekend as well, including a matchup between New England neighbor UConn and Utah State. 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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