Massachusetts Releases First Full Month of Sports Betting Figures

The opening-month report gives Massachusetts something to work off of, with the handle coming from the state's three brick-and-mortar sportsbooks. Online and mobile sports betting is next up, after it went live in the Bay State on March 10.

Brad Senkiw - News Editorat Covers.com
Brad Senkiw • News Editor
Mar 17, 2023 • 18:15 ET • 3 min read
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The first full month of legal sports betting set the stage for what’s to come in Massachusetts.

The Bay State reported a February handle of $25.7 million from its three operating brick-and-mortar sportsbooks. Retail sports betting became legal on the last day of January. Online and mobile went live on March 10

Massachusetts now has something to work off of, and compare to, after it hauled in $2 million in taxable sports wagering revenue (TSWR) between Encore Boston Harbor, MGM Springfield, and Plainridge Park, according to the state’s gaming commission report released Wednesday.

The Bay State reported a hold of 8% on gross sports betting revenue. 

Massachusetts took in over $300,000 in taxes on 15% of TSWR which goes toward several state funds, including responsible-gaming programs.

Retail sportsbooks take off

Encore Boston Harbor’s sportsbook, powered by WynnBet, was the top dog in retail handle debut, bringing in $16.9 million in wagers, or 34% of the Bay State’s overall haul. Its revenue topped out at over $900,000 in its first month as Encore recorded a hold of over 5.3%.  

Plainridge Park sported a higher hold than Encore with a win rate of 12.8%. The Barstool Sports-run retail sportsbook racked up $7.06 million in handle with a state-best revenue of $905,000.  

MGM Springfield, which uses BetMGM, held the highest win rate in the state at 15%. The sportsbook took in $1.8 million in wagers and reported revenue of over $266,000. 

It’s mobile’s turn

Now that online sports betting is live in Massachusetts, the handle and revenues are expected to explode in a state with a heavy following of professional sports. 

GeoComply Solutions Inc. released numbers from the first weekend of mobile sports betting that made Massachusetts the fifth-busiest state in legal sports betting in the country. And that’s without being able to bet on March Madness, as college basketball wagering is prohibited. 

There are currently six licensed operators active in the Bay State: Barstool, BetMGM, Caesars, DraftKings, FanDuel, and WynnBet. There could be as many as nine more licenses allowed. 

This is just the start for what should be a very popular sports betting state. 

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Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

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