From the outset, Hatch understood that he was playing a game, a game that existed because it was a show, and that the show’s survival depended on how much money it made for the network. The viewers who mattered weren’t on the island but sitting comfortably at home, eating snacks and watching commercials. Well educated, comparatively wealthy, and armed with a background in corporate, he was the first to come up with the idea of forming an alliance, then persuaded his fellow oldsters to form a solid voting block that easily knocked off the youngsters. Once they were all gone, the tribes reformed, and Hatch starting picking off his tribemates, one by one.
Based on the model of majority voting, the final round came down to Richard Hatch and Kelly Wiglesworth. It was up to a woman to decide the winner. Would Sue Hawk support the man whom everyone despised, or would she vote for the woman who was almost—but not quite–as hated by the other players on the island? Here was Sue Hawk’s famous justification for her choice:
This island is full of, pretty much, only two things: snakes and rats. And in the end of Mother Nature, we have Richard the snake, who knowingly went after prey; and Kelly, who turned into the rat that ran around like rats do on this island, trying to run from the snake. I believe we owe it to the island spirits we have come to know to let it end in the way that Mother Nature intended: For the snake to eat the rat.
Her logic, then, was that the worst person deserved to win because he was more authentic to his true self, even if that self was an fool.
Hawk genuinely loathed Hatch, yet the then-president of CBS, Les Moonves, speculated that his willingness to be the bad guy was exactly why he won. “The bad guys are often the most compelling characters,” Moonves said. “And people at home may have seen that and recognized what happens in their own lives, in corporate society or whatever. They have been thinking: ‘That’s why I haven’t succeeded. The bad guys are to blame.’” For that same reason, one might expect cathartic comeuppance with Hawk serving her revenge cold at the end. But no. By being an unrepentant jerk, Hatch turned himself into an evil godfather bestowing the curse/gift of fame on the entire cast. Hawk couldn’t have known what a monster hit the show would become, but she acknowledged that he’d made the game in his image, and closed the loop by declaring him the winner.
Hatch’s villainy not only made “Survivor” into must-see TV but set it up to become one of the most enduring—and profitable—series for the network. That summer, the show raked in money for CBS. If the network’s tacit approval of Hatch’s vulgar tactics sounds familiar, it’s because Moonves, who’d been promoted to executive chairman and CEO in the meantime, recently made similar remarks regarding Trump’s positive effect on his network’s coffers. “It may not be good for America, but it’s damn good for CBS,” he said of the 2016 presidential race. “Man, who would have expected the ride we’re all having right now? … The money’s rolling in and this is fun. I’ve never seen anything like this, and this going to be a very good year for us. Sorry. It’s a terrible thing to say. But, bring it on, Donald. Keep going.”