Kalshi Preparing to Launch Sports Betting-Like Event Contracts

Kalshi’s newest sports contracts are similar to the ones recently launched by Crypto.com, which are being challenged by the CFTC.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Jan 22, 2025 • 15:23 ET • 4 min read
A Wilson official Duke football with Super Bowl LIX logo at the Super Bowl Host Committee Handoff press conference at the Super Bowl LVIII media center at the Mandalay Bay North Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Photo By - Imagn Images.

Prediction market Kalshi is preparing to debut event contracts that resemble the Super Bowl and Stanley Cup futures stick-and-ball bettors are familiar with – a product that could compete with state-regulated sportsbooks but that a federal agency is challenging.

Kalshi, which already offers de facto wagering on politics, economics, and entertainment outcomes, submitted paperwork on Wednesday to the U.S. Commodity Futures Trading Commission (CFTC) to launch a "Will <team> win <title>?" contract.

The "self-certifying" filing says the event contract will initially be listed on Thursday and relates to "American sports leagues."

Based on the filing, Kalshi could start offering event contracts for trading this week that are tied to the outcome of the Super Bowl and the NFL’s conference championships.

In short, the contracts will ask if a team will win a specified championship for a certain year. The examples in Kalshi’s filing are “The 2025 National Football League Super Bowl” and “The 2025 National Football League American Football Conference Championship.”

Yet the “title” in question, Kalshi adds, may refer to those of the NFL, NHL, NBA, or NCAA. However, the documents also note the leagues have not endorsed the product.

At any rate, when they go live, Kalshi traders could buy and sell event contracts tied to those titles for anywhere from a penny apiece to 99 cents. 

If the team a trader is backing wins that title, the trader would get a dollar for each of the team's contracts that they hold. If that team is eliminated from contention, the market will resolve as "no," and the holders of the "yes" contracts for that team would lose.

The power of prediction

The new contracts come as Kalshi and other prediction markets have risen in prominence over the past year, especially before, during, and after the 2024 presidential election.

Hundreds of millions of dollars were wagered with Kalshi, Robinhood, and others on U.S. election odds, and the accuracy of traders in projecting the victory of Donald Trump helped bolster the credibility of event contracts.

Kalshi has continued to add markets to its trading platform since the election. While it is still fighting in court with the CFTC over its election-related contracts – oral arguments for the matter were heard by federal appeals judges last week – the company has thus far prevailed. In the meantime, the regulatory landscape appears to be shifting and the company has added an influential advisor, Donald Trump Jr. 

Kalshi’s new sports contracts will come in addition to the sports-related ones it is already offering. Namely, the federally regulated prediction market has contracts involving the next head coach of NFL teams and for which companies will run Super Bowl ads, among other things.

The new contracts could also compete with the futures bets offered by state-regulated online sportsbooks such as FanDuel and DraftKings (which has voiced an interest in prediction-market opportunities). Kalshi’s contracts will be available throughout the U.S. as well, regardless of whether a person is living in a state with legalized sports betting.

Furthermore, Kalshi’s new sports contracts are similar to the ones recently launched by Crypto.com. However, the regulator of exchange-traded event contracts, the CFTC, announced last week that it would review Crypto's contracts, alleging they may involve an activity prohibited under its rules, such as "gaming."

Crypto, like Kalshi, self-certified its sports contracts. Crypto has also permitted trading to continue despite the concerns from the CFTC. The company said the regulator's decision contradicts recent court rulings (which likely refers to Kalshi’s ongoing legal successes) and conflicts with statements made by the agency itself. 

“We remain committed to working with the CFTC and will continue to support our customers and the trading of our sports title event contracts in all 50 states without interruption while we review the CFTC’s notification,” a spokesperson for Crypto said last week.

'Back to the basics'

The CFTC is also in the midst of a leadership shakeup and a change in regulatory direction seems possible, if not likely, under the second Trump administration. 

Among other things, Republican Commissioner Caroline Pham was named the regulator’s acting chairman on Jan. 20, the same day as Trump’s inauguration.

Pham has been skeptical of the commission majority’s approach to prediction markets in the past. She abstained from the vote that prohibited Kalshi’s election contracts and dissented against the CFTC’s proposed rule that would forbid those same products. That rule has not been finalized.

The CFTC's pushback on Crypto's sports contracts also came while its previous chairman was still in the job.

“As the CFTC celebrates our 50th anniversary, we must also refocus and change direction with new leadership to fulfill our statutory mandate to promote responsible innovation and fair competition in our markets that have continually evolved over the decades,” Pham said in a statement on Tuesday. “It’s time for the CFTC to get back to the basics.”

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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