Super Bowl 59 Halftime Show Bets & Predictions: Kendrick Lamar Announced as Headliner

Super Bowl Halftime Show performer odds are now off the board after Kendrick Lamar was announced as the headlining act for Super Bowl 59.

Chris Gregory - Publishing Editor at Covers.com
Chris Gregory • Publishing Editor
Sep 8, 2024 • 14:57 ET • 4 min read
Kendrick Lamar Super Bowl 59 Halftime Show
Photo By - USA TODAY Sports

For those looking to bet on the Super Bowl Halftime Show odds, the announcement of Kendrick Lamar as the headlining act for Super Bowl 59 is a big one. 

Sportsbooks cook up fun Super Bowl props for betting markets for every halftime show performance, with betting markets available on sportsbooks for bettors and fans to get in on halftime betting action.

Now that we have a headliner, we'll wait for some key markets to hit the board.

Kendrick Lamar announced for Super Bowl 59

News broke just before Week 1's Sunday action began that Kendrick Lamar would be the headlining act for the Super Bowl 59 Halftime Show. The 17-time Grammy Award winner is having a huge year following his very successful feud with Drake. 

How is the Super Bowl Halftime Show performer chosen?

A lot goes into choosing the performer for each Super Bowl. Chief NFL Spokesperson Brian McCarthy says, "The NFL’s partner, Roc Nation, works closely with the league to select the entertainment for the Apple Music Super Bowl Halftime Show. The local host committee is not involved in the process."

Where can you bet on the Super Bowl halftime show?

Betting on the Super Bowl halftime show is not an option on regulated sportsbooks in the United States in states where sports betting is legal. It is, however, available at Super Bowl betting sites in Ontario and the rest of Canada.

When it comes to these non-game-related novelty props, oddsmakers don’t want to expose themselves to markets that are predetermined or could be leaked ahead of time for the benefit of bettors in the know.

Other Super Bowl halftime prop bets

Depending on the performer, sportsbooks offer odds on aspects of the performers' attire, censorship, and more.

When it comes to exotic markets at the Super Bowl, there is always wild line movement in some markets leading up to the event. The first song performed at the halftime show is usually one of those as rumors begin to fly about leaked setlists.

Super Bowl halftime prop bets explained

The Super Bowl halftime show is must-watch TV, even for casual football fans. The midway mark of the NFL championship game is a spectacle just begging to be bet on, from the performer’s first song to the color of their outfits.   

What is the Super Bowl halftime show?

The halftime show is a celebration as old as the Super Bowl itself. The original shows were planned around a theme; however, organizers ditched that method in the early 1990s and instead went with a notable headliner for the show, with guest appearances by other musical acts.

The halftime show extravaganza has gotten bigger and bigger every year, with complex sets and lighting, multiple guest appearances, and the occasional controversial moment. The Super Bowl XXXVIII halftime performance by Janet Jackson is one of the most memorable shows following her notorious “wardrobe malfunction.” 

Super Bowl halftime prop bets

Super Bowl halftime prop bets have picked up in popularity, thanks to the online sports betting boom in the late 1990s. These novelty odds have grown each Super Bowl, limited only by the imagination of oddsmakers and fueled by bettors' appetite for Super Bowl props.

Halftime show props join the coin toss, the national anthem length, and the color of the Gatorade bath as some of the more popular Super Bowl novelty odds available. The most common halftime show prop markets are centered around the first song performed, the color of the performer’s outfit, and possible guest appearances on stage during the performance.

How to bet on Super Bowl halftime 

Along with other Super Bowl odds, bettors need to know how to bet on Super Bowl prop markets. The list of Super Bowl halftime show props varies from sportsbook to sportsbook. However, you will see similar markets at most places, especially when it comes to the color of the performer’s outfit as well as the first song performed. 

These types of props are often presented in a long list with odds for each option based on their probability. An artist’s most popular songs or newest songs often find themselves among the favorites to be the first song performed, while the colors of the teams playing in the Super Bowl can also influence potential performer outfit colors.

Another method for betting halftime props is Yes/No propositions, asking bettors to choose if something will occur or not. Both the Yes and No options will have attached odds, such as “Will a football be used as a prop?”: Yes +300/No -500.

Here are some other fun Yes/No props from the 2020 Super Bowl:

  • Will there be a wardrobe malfunction during the Super Bowl show?
  • Will a football be used as a prop during the halftime show?
  • Will Shakira wear a hat during the halftime show?
  • Will Gloria Estefan join the halftime show?

Super Bowl halftime betting history

Super Bowl halftime show prop betting was ushered in by the advances in online sports betting in the late 1990s, and as the shows grew bigger, so did the odds offerings. 

However, it wasn’t until Janet Jackson’s revealing Super Bowl XXXVIII performance that oddsmakers went wild with the prop odds. Thanks to that controversial moment, a possible “wardrobe malfunction” is always included in the Super Bowl halftime show prop mix.

These fun and exotic Super Bowl odds garner plenty of media attention as well, as they have a huge mainstream appeal beyond the Super Bowl, football, and sports in general.  

Instant replay: Super Bowl halftime show prop bets

Super Bowl halftime props are an entertaining way to keep your wagering going while the on-field action is on pause:

  • Halftime props are betting markets centered around the Super Bowl halftime show.
  • Bets range from which songs will be played to what the performer will be wearing.
  • These bets are usually only available at online sportsbooks.

Super Bowl Halftime Show Odds FAQs

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Chris Gregory Covers.com
Publishing Editor

In his three years on the Covers editorial team, Chris Gregory has helped bolster the site’s PGA Tour and college football coverage, though his love for Rory McIlroy and the Buckeyes is often met with disappointment. He brings a journalism and marketing background to his work as a Publishing Editor and has appeared on Jason Logan’s Sharp 600 to talk about the Masters and golf’s other majors.

His best betting advice? Stay away from betting your favorite teams; it’ll only make the hurt worse.

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